High Rock Vodka Announces Continued Partnership with JR Motorsports Driver Carson Kvapil

Premium vodka brand returns as primary sponsor of the JR Motorsports No. 9 at Bristol on April 11
Sugarlands Distilling Expands into the Tequila Category with Azul Imports Strategic Partnership

Family-owned brands align as Sugarlands expands its house of brands
Sugarlands Expands Broken Antler Flavored Whiskey with Two New Releases and National Distribution

Salted Caramel debuts Feb. 10 as Sugarlands accelerates nationwide expansion of its newest whiskey brand
Sugarlands Distilling Company Launches Broken Antler Flavored Whiskey

New line debuts October 24 in Gatlinburg with Blackberry, Cold Brew Coffee and Hot Honey
Sugarlands and Field & Stream Team with Ty Dillon and Kaulig Racing for NASCAR Las Vegas Race

No. 10 Chevrolet to celebrate the return of Sugarlands Field & Stream Honey Pecan Moonshine
Sugarlands Partners with Richard Petty to Launch New Petty Punch Moonshine

Racing icon to appear at Sugarlands Gatlinburg Distillery on August 8 to celebrate release
Roaming Man Earns Two Double Golds in San Francisco and Launches a 10-Year Edition, as Sugarlands Distilling Company Opens The Hidden Stave

Speakeasy-inspired retreat opens May 21 with the first-time release of a 10-year-old Roaming Man, fresh off two Double Gold Medals
Sugarlands Named Official Moonshine of 2025 Ryder Cup, Launches New Co-Branded Cherry Limeade Product

Expanded Partnership with PGA of America Includes return of Lemonade Flavor for PGA Championship
Sugarlands Celebrates a Decade of Distilling with Milestone 10th Year

New products, expanded reach, major awards highlight family-owned craft distillery’s 2024
Sugarlands, Field & Stream Partner to Introduce Limited Edition Honey Pecan Moonshine

New product marks iconic outdoor brand’s first foray into the spirits space