High Rock Vodka X Rahal Letterman Lanigan Racing
88-proof premium vodka to serve as primary sponsor at Iowa Speedway and associate sponsor for Graham Rahal throughout 2022 GATLINBURG, Tenn. and INDIANAPOLIS, Ind. (April 26, 2022) – High Rock Vodka and Rahal Letterman Lanigan Racing (RLL) today announced an expansive strategic partnership making High Rock the Official Celebratory Partner of RLL and associate sponsor […]
Sugarlands Announces Partnership With Sox
Award-winning moonshine, new canned cocktail available at Fenway Park this season GATLINBURG, Tenn. (April 21, 2022) – Sugarlands Distilling Co., an award-winning craft distillery, along with the nine-time World Champion Boston Red Sox today announced a multi-year strategic partnership. As part of the deal, Sugarlands becomes a “Proud Partner of the Boston Red Sox” and […]
Sugarlands and Congressional Medal of Honor Society
Partnership with Congressional Medal of Honor Foundation includes sale of limited-edition shirt, Roaming Man raffle and more. GATLINBURG, Tenn. (April 12, 2022) – Sugarlands Distilling Co. today announced it has teamed with the Knoxville Medal of Honor Celebration on multiple initiatives to celebrate and benefit Recipients of America’s most prestigiousmilitary decoration. First, Sugarlands will release […]
Sugarlands Celebrates Braves World Series Title with Commemorative Can
Limited Edition Iced Tea Lemonade RTD Cocktail Available This Spring GATLINBURG, Tenn. (April 6, 2022) – For the first time since 1996, the Atlanta Braves will open the Major League Baseball season as World Series Champions. Sugarlands Distilling Co., a Proud Partner of the Braves, will celebrate the achievement by releasing a limited-edition World Champions […]
Sugarlands, Earnhardts Announce Launch of High Rock Vodka
88-proof premium vodka will hit shelves in February GATLINBURG, TN / January 18, 2022 / Sugarlands Distilling Co., along with racing legend Dale Earnhardt Jr. and wife Amy Earnhardt, together announced the launch of High Rock, a new brand of premium vodka produced at Sugarlands’ distillery in Gatlinburg, Tennessee. High Rock is a premium, handcrafted […]
Sugarlands Expands Music Partnership Portfolio with O.A.R. Collaboration
Deal includes limited-run release of Roaming Man whiskey and new Jammin’ Peach RTD cocktail GATLINBURG, Tenn. (December 2, 2021) – Sugarlands Distilling Co., an award-winning craft distillery, today announced a multifaceted partnership with platinum-selling recording artists O.A.R. The collaboration will celebrate O.A.R.’s 25th anniversary and include two specialty products from Sugarlands bearing the band’s name. First, Sugarlands will release a super small-batch special edition of its popular Roaming Man Tennessee Straight Rye […]
Sugarlands Secures Multiyear Partnership with New Orleans Saints
Deal includes release of special Voodoo Punch canned moonshine cocktail GATLINBURG, Tenn. and NEW ORLEANS La. (September 30, 2021) – Sugarlands Distilling Co., an award-winning craft distillery, along with the NFL’s New Orleans Saints today announced a multiyear partnership making Sugarlands Shine the “Official Moonshine of the Saints.” As part of the deal, Sugarlands will […]
Sugarlands, Earnhardts Announce Partnership
Popular Electric Orange Sippin’ Cream’ to carry racing legend’s name GATLINBURG, Tenn. (September 20, 2021) – Sugarlands Distilling Co., along with racing legend Dale Earnhardt Jr. and wife Amy Earnhardt, together announced a strategic partnership that includes existing and new Sugarlands products to bear the Earnhardt’s names. The partnership was announced Saturday before the […]
Sugarlands Introduces One-Two Punch Benefitting Folds of Honor
GATLINBURG, Tenn. (September 16, 2021) – Sugarlands Distilling Co. today announced the launch of One-Two Punch, a new, limited-edition ready-to-drink (RTD) canned moonshine cocktail. One-Two Punch will be made available for purchase for the first time this weekend at Bristol Motor Speedway during the NASCAR Playoff tripleheader weekend. Proceeds from the sales of One-Two Punch […]
Niko Moon x Sugarlands Shine
We’ve joined Niko Moon & the band to create Sugarlands Shine cocktails for each song in his stripped-down EP Good Time – Campfire Sessions. Join TasteMaker Rich Birdsong and Niko Moon to find your new favorite cocktail. Grab a jar, a few friends, and get ready to enjoy some sippin’ around the fire! Good Time […]
