Sugarlands Shine
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High Rock Vodka
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The Distillery

Partnerships

RYDER CUP 2025 - BETHPAGE BLACK

Celebrate the 2025 Ryder Cup with our limited edition Cherry Limeade Moonshine, an event like no other. This unique shine combines the sweet tart flavors of ripe cherries with a zesty burst of fresh limes. Whether you’re toasting a perfect putt or relaxing with friends, this deliciously balanced moonshine is the ideal companion for any occasion.

PGA Championship

Each May, the best golfers in the world gather for the right to claim the iconic Wannamaker Trophy, awarded annually to the winner of the PGA Championship. Established in 1916, the PGA Championship is one of golf’s four major events held at a rotating selection of America’s best courses.

Field and stream

Crafted in partnership with Field & Stream, Sugarlands Moonshine embodies the spirit of adventure and the great outdoors. Each sip tells a story of tradition, quality, and the rugged beauty of nature. Whether by the campfire or on the porch, enjoy the bold flavors that bring you closer to the wild. Remember, with every bottle, you’re sharing a piece of our heritage.

Kellogg's and eggo

We’re raising the bar for brunch with this creamy partnership between Kellogg’s / Eggo and Sugarlands Sippin’ Cream. With the delicious flavor of toasty Eggo Waffles drizzled in syrup, Brunch in a Jar is the perfect addition to any brunch. 

Mike GOLIC and FAMILY

Sugarlands is proud to partner with one of America’s most beloved sports families, the Golics, as official brand ambassadors. Known for his formidable presence on the football field, Mike Golic Sr. seamlessly transitioned into broadcasting, becoming a staple in sports media over the past two decades. His son, Mike Jr. followed in his father’s footsteps and today they’re a dynamic sports broadcasting duo. Alongside Mike Sr. and Jr., Sugarlands works closely with the entire Golic Family. Sugarlands has a long-standing relationship with the Golics, sponsoring the Golic Family Foundation Celebrity Golf Classic since its inception in 2021. Welcoming the Golics as official brand ambassadors is he next evolution of the relationship. The Golics will collaborate with Sugarlands on content, events, and activations.

Landon Huffman

Landon Huffman and High Rock Vodka re-unite for another season of short track racing in 2024. The 28 year old, Claremont, NC native, is fresh off a breakout 2023 season winning races at multiple tracks across the southeast including the $30,000 CARS Tour Old North State Nationals. High Rock Vodka will support Huffman in multiple zMax CARS tour events in 2024 alongside select NASCAR and SMART modified tour races.

Bristol Motor Speedway

Bristol Motor Speedway is nicknamed the last great colosseum for a reason. It’s a cathedral for stock car racing that draws fans from around the globe. Throughout its existence, Bristol has lived at the intersection of honoring the deep traditions of NASCAR racing while also being at the forefront of innovation.

The world’s fastest half-mile hosted NASCAR’s first night race in 1978, a tradition that continues to this day with one of the most anticipated events on racing’s calendar: The Bristol Night Race.

In 2021, Bristol brought dirt racing back to the Cup Series for the first time since 1970. Sugarlands appreciated honoring traditions while also innovating and is proud to serve as the Official Moonshine of its East Tennessee neighbor. So, buckle up, sips up, and get ready for some of the best racing on the planet.

Folds of honor

Sugarlands proudly supports our military and giving back is one of our core values as a company. We partnered with Folds of Honor back in 2021 and now have two delicous products with them, One-Two Punch canned cocktail and our Sour Blue Raspberry Moonshine. 5% of each purchase goes back to Folds of Honor, Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Founded by Lieutenant Colonel Dan Rooney in 2007, Folds of Honor has awarded more than 35,000 scholarships totaling over $165 million in educational impact.

NASHVILLE SC

Sugarlands and High Rock Vodka are proud partners of Nashville SC! We’re honored to bring our award winning spirits to GEODIS Park, where the excitement of the beautiful game blends with the timeless taste of our Sugarlands Shines and High Rock Vodka. We take great pride in our Tennessee roots, and this partnership allows us to celebrate the shared values of community, passion, and excellence between Sugarlands and Nashville SC. Sips Up to Nashville SC, the spirit of Music City and the unforgettable High Rock Moments that await on game day.

O.A.R.

We welcomed O.A.R. to the Sugarlands family back in 2021 with a super small-batch special edition of its popular Roaming Man Tennessee Straight Rye Whiskey finished in honey barrels using Pap’s Hilltop Honey, a family-owned multi-generational bee apiary in Southern Ohio.  In addition, Sugarlands released Jammin’ Peach, a new ready-to-drink (RTD) moonshine cocktail in collaboration with O.A.R. Jammin’ Peach blends the sweet and velvety taste of ripe summer peaches with Sugarlands’ signature moonshine. 

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Sugarlands Distilling Company is committed to responsible drinking. You must be at least 21 to enter this site. This site uses cookies. Cookie Policy:  I agree to the terms of use and the privacy policy. This information will not be used for marketing purposes.