Dale Earnhardt Jr. is best known as a NASCAR legend, but his appreciation for racing of all forms runs deep. In some ways, Dale Jr. and INDYCAR”s Graham Rahal are kindred spirits. Boath are sons of legendary, championship drivers who have blazed their pathes forward. The opportunity for these two legendary racing families to come together is a match made in motorsports heaven. High rock Vodka, produced by Sugarlands in partnership wth Dale Jr. and Amy Earnhardt, is proud to partner with Rahal Letterman Lanigan (RLL) Racing and Graham Rahal. High Rock appeared as an associate sponsor for Rahal’s No. 15 Honda as well as Rahal’s fire suite throughout the 2022 NTT INYCAR Series, engine cover at the 106th running of the Indianapolis 500 and primary sponsorship at the Hy-Vee Iowa Race.