Special release of officially licensed, handcrafted moonshine honors the history of NASCAR’s origins
DAYTONA BEACH, Fla. and GATLINBURG, Tenn. – (April 5, 2023) – Sugarlands Distilling Co., an award-winning craft distillery in Gatlinburg, Tennessee, and NASCAR today announced the release of an officially licensed limited-edition moonshine to commemorate NASCAR’s 75th anniversary. The Sugarlands NASCAR 75th Anniversary Moonshine will make its debut at Bristol Motor Speedway during the Food City Dirt Race weekend April 8-9. It will be available at the Sugarlands 360 Bar inside the track that weekend and also available for purchase at retailers nationwide while supplies last.
Moonshine played a pivotal role in the birth of NASCAR, which was founded by Bill France Sr. in Daytona Beach, Fla., in 1948 and has since grown into the No. 1 motorsport in America. A moonshine still on display at the NASCAR Hall of Fame tells the story of how many of NASCAR’s early stars got their start running moonshine.
Tying together both elements of NASCAR’s beginnings, the Sugarlands NASCAR 75th Anniversary Moonshine boasts a tropical piña colada flavor as a subtle nod to the sport’s beachside start. The label features a photo from a July 10, 1949, NASCAR race in Daytona along with NASCAR’s official 75th-anniversary diamond logo.
“Few products provide a more authentic homage to NASCAR’s roots than a commemorative moonshine,” said Megan Malayter, managing director of licensing and consumer products at NASCAR .”We’re thrilled to collaborate with Sugarlands to give fans a taste of the sport’s origins with a modern twist and provide a fun, fitting toast to NASCAR’s milestone 75th anniversary.”
Sugarlands has a history of supporting NASCAR and collaborating with the racing industry, including currently serving as the “Official Moonshine of Bristol Motor Speedway.” Since launching in 2014, Sugarlands has released limited-edition products to commemorate anniversaries at Bristol Motor Speedway, Daytona International Speedway and Talladega Superspeedway. Earlier this year, Sugarlands announced a season-long partnership with JTG Daugherty Racing and Ricky Stenhouse Jr., driver of the No. 47 Camaro ZL1 and 2023 Daytona 500 champion. Sugarlands also partners with NASCAR Hall of Famer Dale Earnhardt Jr. and his wife Amy Earnhardt to produce High Rock, a premium, handcrafted vodka. High Rock recently announced a partnership with JR Motorsports and Josh Berry, making High Rock the “Official Vodka of JR Motorsports.”
“Moonshine and NASCAR go hand-in-hand, both born from a spirit of rebellion and ingenuity,” said Ned Vickers, Sugarlands president and founder. “We have a deep appreciation and respect for motorsports, due to the deep-rooted history moonshine shares with NASCAR, and it’s an honor to help them commemorate this significant milestone for the sport by producing a 75th–anniversary moonshine.”
Sugarlands produces a full line of craft moonshines and Appalachian Sippin’ Creams with flavors like Dynamite Cinnamon, American Peach, Dark Chocolate Coffee and Butter Pecan. Sugarlands also produces Roaming Man Tennessee Straight Rye Whiskey, winner of nearly three dozen gold and platinum awards, including Best in Class Whiskey in the 2019 American Craft Spirits Association Awards.
To find the Sugarlands NASCAR 75th Anniversary Moonshine at a retailer, visit FindMoonshine.com. Sip Wisely! The NASCAR 75th Anniversary Moonshine is produced and bottled by Sugarlands Distilling Company, Gatlinburg, Tennessee. 35% alc/vo., 70 proof, available in 750 ml jars. Must be 21+ to purchase.
About NASCAR
Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
About Sugarlands Distilling Co.
Sugarlands Distilling Company is a craft distillery located in Gatlinburg, Tennessee. Producers of award-winning moonshine, rum, cream liqueurs, vodka and rye whiskey, Sugarland spirits are distributed in 46 states and made available for home delivery via Reserve Bar. Sugarlands hand-crafted cocktails can be sipped in restaurants, bars, and festivals across the country, as well as on the Back Porch located at the downtown Gatlinburg, Tennessee distillery.
The Sugarlands distillery welcomes more than one million guests each year and is rated as TripAdvisor’s number 1 thing to do in Gatlinburg as well as the world’s top-rated distillery experience. A proud supporter of the community, Sugarlands Distilling Company has donated nearly $1 million to nonprofits across the country through their giveback program, MoonShare.
For more information, please visit www.sugarlands.com and follow Sugarlands on Facebook, Instagram and Twitter @SugarlandsShine.
###
Media Contacts:
Sammy Eanes
Sugarlands Distilling Co.
[email protected]
540-525-0864
Christian Bochicchio
NASCAR Commercial Communications
[email protected]
704-720-3190
