Racing icon to appear at Sugarlands Gatlinburg Distillery on August 8 to celebrate release
GATLINBURG, Tenn. and RANDLEMAN, N.C. – (July 23, 2025) –
Sugarlands Distilling Company today announced it is once again teaming with NASCAR legend Richard Petty, this time to launch Petty Punch
Moonshine. This vibrant, fruit-forward shine pays homage to “The King” and his legendary career.
Petty Punch will officially launch on Friday, August 8, at Sugarlands’ downtown Gatlinburg Distillery. Fans will have the opportunity to meet Richard Petty in person during a special appearance from 2 p.m. to 4 p.m. at Sugarlands that day. Crafted with a blend of juicy fruit flavors with a smooth, sippable finish, Petty Punch is available in 750mL jars featuring an unmistakable silhouette of “The King” on the label. Petty Punch checks in at 50 proof (25% alcohol/volume).
“It’s always a pleasure to work with my friends at Sugarlands, and Petty Punch is one that we’ve had a lot of fun putting together,” said Richard Petty. “I’m excited to see this product come to life and proud to put my name on it. I think fans will really enjoy it, too, whether they’re sipping it or displaying it on their shelf.”
Petty Punch Moonshine markets the latest collaboration between Sugarlands and Richard Petty, following a successful limited-edition release of Roaming Man Richard Petty Rye Whiskey in 2024. Petty Punch represents a new chapter in the partnership, every bit as collectible and crowd-pleasing as Roaming Man Richard Petty Rye.
“We’ve had the privilege of working with Richard on some very special projects, and Petty Punch is a true reflection of his enduring legacy,” said Patrick Sullivan, Sugarlands chief revenue officer. “With this release, we wanted to create something that celebrates Richard in a fun, authentic way, while creating something that fans can enjoy and collectors will be eager to get their hands on.”
Sugarlands Distilling Company is a family-owned craft distillery in Gatlinburg, Tennessee, welcoming over a million guests annually to its award-winning tasting room. Home to a growing house of brands—including Sugarlands Shine, Sugarlands Sippin’ Cream, Roaming Man Whiskey, and High Rock Vodka in collaboration with Dale and Amy Earnhardt—Sugarlands products have earned national acclaim. Roaming Man has won multiple top honors, including Best Whiskey at the 2019 American Craft Spirits Association Awards and four Double Gold medals at the San Francisco World Spirits Competition. In 2023 and 2024, Sugarlands was named the top craft spirits distillery tasting room in America by USA TODAY 10Best.
Sugarlands Petty Punch launches August 8 at Sugarlands Gatlinburg Distillery and will be available soon at retailers nationwide. To find a Sugarlands retailer near you, visit FindMoonshine.com.
About Richard Petty
An American Icon, “The King” Richard Petty is an inaugural NASCAR Hall of Fame inductee. With a stock car career that spanned five decades, Petty is NASCAR’s most successful driver with 200 wins, seven championships, and seven Daytona 500 victories. Petty has been recognized for his success with numerous elections into automotive Hall of Fames and has received accolades and awards globally. Off track, Petty has been recognized by local and state officials. In 1992, Petty was awarded the Presidential Medal of Freedom by President George H.W. Bush.
About Sugarlands Distilling Co.
Sugarlands Distilling Company is a family-owned craft distillery located in Gatlinburg, Tennessee. Since opening its doors in 2014, Sugarlands has grown into a house of award-winning brands, including Sugarlands Shine, Sugarlands Sippin’ Cream, High Rock Vodka and Roaming Man Whiskey.
Launched in 2022 in collaboration with Dale Earnhardt Jr. and his wife, Amy Earnhardt, High Rock Vodka is distilled seven times and then triple-filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to smooth and mellow the finish.
Roaming Man has received widespread industry acclaim, earning four Double Gold medals at the prestigious San Francisco World Spirits Competition over the past five years (2021, 2023, and two in 2025), and being named Best Whiskey in the 2019 American Craft Spirits Association Awards.
In 2023 and 2024, Sugarlands was voted the top craft spirits distillery tasting room in America by USA TODAY 10Best, and its downtown Gatlinburg distillery welcomes over one million visitors each year. A proud community supporter, Sugarlands Distilling Company has donated nearly $1 million to nonprofits nationwide through their giveback program, MoonShare.
For more information, please visit www.sugarlands.com and follow Sugarlands on Facebook, Instagram and Twitter @SugarlandsShine.
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Media Contacts:
Sammy Eanes
Sugarlands Distilling Co.
[email protected]
540-525-0864
